In the lead up to the launch of Cialis Together, a ground-breaking medicine that helps men get and maintain an erection for up to 36 hours (when needed), I wanted to break the taboo around erection difficulty and get people talking.

Alongside a brilliant team at Edelman I created Peek-a-taboo, a fully interactive installation in London’s King’s Cross that took visitors on a journey of exploration and ‘EDucation’ through 9 ‘peek holes’ to dispel the myths around this taboo subject. The experience included 4 films, a sensory room, a photo opportunity and a mirrored experience, culminating in encouraging the audience to join the conversation.