Introducing the platform How Change Looks to launch Primark’s new sustainability strategy.

A call to action in itself that lives over everything Primark and Primark Cares are doing to ensure affordable fashion is more sustainable for both planet and people.

The campaign included a bold film, in-store displays, window take-overs in all major stores, social media content, in-house rebranding and even the paper bags you see carried all over the high street.