The Best Start In Life:

UK Government

Becoming a parent can be overwhelming, with so much conflicting advice out there. That’s why the UK Government created The Best Start In Life hub - a trusted source of science-backed guidance. We launched a campaign with author Camilla Reid, illustrator Rob Biddulph, and familiar faces like Oti Mabuse and Mummy Pig to help parents find the support they need, all in one place.

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